Retail

Scroll Down

Retail reinvented for exceptional experience
with maximized margins

The rapid and far-reaching impact of the pandemic has ushered profound changes in China's retail landscape. New technologies, market trends, and consumer touchpoints, including live commerce and quick commerce, continue to emerge, shaping the future of retail. In the face of intense market competition, numerous companies are eagerly seeking transformation.

Premier’s retail industry experts master in navigating this dynamic environment, strategically charting pathways to maintain and strengthen your competitive edge. We thrive on exploring innovative ways by embracing the retail revival with unwavering confidence and tapping into the vast potential of the evolving retail market.

How We Can Foster

360° Communication & Orchestration

We aim to facilitate a comprehensive 360° strategic planning that efficiently coordinates all internal and external counterparts to execute and amplify related retailing events and beyond.

Customer Experience Enhancement

We assist you in crafting highly effective retail customer experience strategies that span the entire customer journey to expand the customer base and deepen connections with existing customers to cultivate long-term customer loyalty.

Digital & Tech Transformation

We guide you in leveraging advanced analytic tools to upgrade core tech and data infrastructure that enables you to stand out in the relentless digital age.

Intelligent Operation

We collaborate with you to implement next-generation operating models with automation technologies to ensure a smooth, efficient, and effective retail operation.

Client Success Story

Brand Portfolio Planning and Redesigning

We helped our client - a national large-scale chain retailer – to effectively optimize their private brand portfolio by eliminating weak brands, focusing on the hero brands, and launching new brands as a complement to other existing brands after exhaustive market research. We also actively empowered clients’ brands with a serial campaign following all-around bespoke communication strategy.

Forging a Future-Focused Strategy with Customer Journey

Collaborating with the renowned global jewelry client in formulating a renovated five-year channel strategy, we leveraged consumer research to amass millions of purchase pathways that elucidate the customer journey. Through sophisticated analytics, we illuminated the evolving channels and strategically defined their roles, ensuring they effectively captivate and involve consumers in their jewelry selections. The outcome has fostered a well-defined distribution and marketing strategy, revamped communication guidelines, and an enhanced organizational framework.

Revitalizing Sales through Customer-Centric Activation

Recognizing the significance of localized strategies in retail, we strategically revamped the product selection mechanism for our client. The customer-centric approach not only granted shoppers the products they desired but also led to a substantial sales uplift. Our multidimensional engagement encompassed comprehensive market analysis, inventory optimization, and staff training. This holistic solution not only reinvigorated customer engagement but also rejuvenated the entire retail ecosystem, cementing the store chain's position as a responsive and thriving retail destination.

Crafting a Centralized Platform, Pioneering Unified Marketing Excellence

Collaborating closely with the top luxury company, we undertook a transformative journey to realize the vision of one-house marketing platform, reshaping their business strategy, infusing a customer-centric ethos, and infusing agile methodologies into their design and development teams. A pivotal digital creation was achieved as a centralized platform orchestrating an amalgamation of tools and services for the entire customer odyssey. This revolutionary platform now empowers seamless integration of novel features, cohesively uniting customers through simplicity rather than complexity.

Crafting 360°Marketing Strategy for Expansion with Excellence

A global top-notch luxury fashion house faced a localization challenge: striving to translate its global strategy with unique local preferences and cultural nuances. By conducting exhaustive market research and developing cutting-edge insights, we delivered a highly bespoke 360° marketing communication & orchestration strategy from crafting omnichannel client journeys to developing a roadmap of digital platforms in the local ecosystem. As a result, we successfully helped the client expand its local influence with positive market feedback under global-level guidance.