Consumer Products

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Concretize consumer-centricity
with measures that matter most

The consumer products industry is a vast and diverse sector encompassing a broad range of goods intended for personal use or individual consumption. The constant emergence of new players in this industry contributes to a dynamic and evolving marketplace which compelling companies to strive for differentiation through innovation, quality, branding, marketing, and customer service.

At Premier, our dedicated consumer products team possesses an exceptional understanding of this fast-paced industry. We specialize in delivering strategic guidance across critical areas, including brand positioning, communication strategies, digital transformation, business model innovation, supply chain optimization, customer experience enhancement and more. Our tailored solutions derive from accumulated industry insights to partner with our clients in brand differentiation, building brand equity, and achieving sustainable growth. Collaborate with Premier to gain a distinctive edge in the consumer products industry and drive long-term success.

How We Can Foster

Consumer Insight

We equip your brand with invaluable market insights through meticulous market research and analysis that encompasses consumer persona, preferences, purchasing behaviors and how they trend.

Brand Communication

We elevate your brand image through evaluation of current brand positioning, followed by refinement of mission statements, value propositions and brand personality to connect with the right consumer group.

Digital Marketing

We leverage best-in-tech digital tools and collaborate with creative talents to enable our clients building brand, enhancing customer engagement, and boosting sales.

Pricing Strategy

We embed your brand with dynamic pricing capability to convey the right value to consumer and manage the product portfolio to boost profit far more than increase sales.

Digital Supply Chain

We assist your brand to resist the possible internal disturbance and external turbulence by developing resilient, sustainable, and responsive supply chain with cutting-edge digitalization and automation technologies.

Client Success Story

Elevating Strategic Planning for Transformational Shift

Facing dissatisfaction with its current planning process, a leading global brewer transitioned from a financially-oriented budgeting approach to a strategic one. Collaboratively, we devised a flexible framework encouraging meaningful strategic discussions among central, regional, and business unit entities, closely tied to execution. The results turned out that a stakeholder survey indicated 88% satisfaction with the new approach.

Enabling Seamless Integration and Growth

We facilitated the seamless integration of operations across Asia countries for a global brewer giant, propelling the company toward surpassing its hundred million synergy savings goal in the five years post-merger. Our assistance ensured effective day-one readiness after the merger, facilitated successful divestitures, and preserved the integral aspects of company culture that had fortified both entities.

Reimagine The Beauty of Brand

In close collaboration with a Britain-based beauty brand, we embarked on a strategic rebranding venture aimed at redefining brand identity and market positioning. Leveraging thorough market segmentation and in-depth consumer insights, we helped client craft a modernized brand strategy and positioning and revamp the visual identity that resonated with target audiences, incorporating a fresh logo and captivating color palette that mirrored the brand's new direction. Seamlessly translating the rebranding across diverse touchpoints, from digital platforms to physical stores, we created a unified and immersive brand experience. Our comprehensive communication plan ensured the unveiling of the revitalized brand, leading to heightened brand recognition, heightened customer engagement, and remarkable sales growth. This partnership not only rejuvenated customer enthusiasm but also solidified the brand's status as a pioneering force in the ever-evolving beauty industry.

Fueling Success for Sales Surge with Consumer Intelligence

We played a pivotal role in aiding our client - a local snack brand - in overcoming the challenge of stagnated sales growth by leveraging our excellent customer intelligence capabilities. By effectively identifying emerging trends and previously unexplored market opportunities, we facilitated the introduction of innovative products that not only catered to existing customer preferences but also appealed to previously unreached target demographics. As a direct outcome of these well-executed strategies, our client experienced a remarkable surge in sales, achieving exponential growth for their brand.

Maximizing Technology Investment, Guiding Strategic Decision

Partnering closely with our client, we offered specialized consultancy to a global Wines and Spirits conglomerate, aimed at delineating their optimal technology expansion pathways. Our comprehensive approach involved conducting intricate cross-domain and multifaceted analyses. We meticulously devised a range of evaluation metrics and meticulously crafted data models. Through these efforts, we successfully redirected their resources away from mediocre research and development endeavors, empowering them to make strategic technology choices that drive innovation and growth.

Upgrading Supplier Management & Process Optimization

In partnership with the global spirits giant, we optimized their supplier management and process, standardized the execution process to improve cross-region efficiency and communication. The result was impressive: our tailored approach ensured our client’s sustained excellence of services offering with sustainable supplier relationship in the competitive spirits industry.

Supply Chain Risk Control for Operational Excellence

A prominent global wine & spirits giant encountered supply chain interruption risks attributed to suboptimal supplier management. Through an in-depth analysis of stakeholder requirements and capabilities, coupled with the establishment of explicit role & responsible definitions, we devised comprehensive service level agreements to streamline issue management processes and resolution mechanisms. As a result, we effectively elevated supply chain operational efficiency, attained operational excellence, and propelled overall performance enhancement.

Revamping Operations for Excellence and Agility

Under the global strategy of transformation, the operation center of a leading wine & spirits giant aimed to revamp for enhancing agility while maintaining the excellence of standards. By optimizing the overall process and correspondent resources, the fragmented supply chain functions were consolidated, simplifying operations in various regions and functions. As a result, critical decision-making processes were halved in time, allowing the company to respond rapidly to evolving customer demands and expedite product launches to the market.

Judging the Feasibility of New Sustainable Solution

We worked with a global leading drinks company to assess the feasibility of an early-stage S&R business solution landing in local market, evaluating the key issues including legal & compliance, operational flexibility, technical readiness, route-to-market strategy, profitability and carbon savings. The comprehensive evaluation identified an extra $16 million annual cost that may occur and addressed operational and legal risks may arise, helped navigate the landing approach for the company.

Revamping with Eco-friendly Packaging

For a leading cosmetics company, our diligent analysis revealed an impressive opportunity for packaging in cost through the adoption of sustainable materials. Our comprehensive evaluation encompassed sustainability factors, cost considerations, supply-and-demand dynamics, and recycling potential, providing a holistic assessment of viable alternatives to eco-friendly packaging.