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Marketing & Sales

Orient about customer, unite marketing and sales for business upsurge with creativity

The business reality of today’s world is one of constant change, uncertainty, and innovation, which brings Marketing and Sales a key challenge of navigating ever-increasing choices. Under such circumstances, a rock-solid and well-executed Marketing & Sales strategy should be centered on the customer, grounded in analytics, agile processes, and creating experiences to realize the full marketing and sales potential.

Our marketing and sales experts are supported by strategic solutions, methodologies, and capabilities to help clients focus their forces. We conduct advanced insights into customer behavior, brand perception, and innovation opportunities, helping your organization make data-driven decisions to optimize marketing spend, personalize customer communication, and cultivate sustainable growth.

How We Can Foster

Brand & Customer Strategy

We guarantee the enduring relevance and distinctiveness of your business in the minds of consumers, even in a highly competitive marketplace. We achieve this by meticulously crafting bespoke brand and customer strategies that foster genuine connections and unwavering customer loyalty with your target audience.

Customer Experience

We guide you in applying a customer-centric approach to deliver delightful and personalized customer experiences by identifying their pain points and satisfying their special needs across their lifecycle to achieve experience-led growth.

Insights & Analytics

Our dedicated Marketing & Sales experts excel in accelerating your company's capabilities through advanced analytics, expertly translating vast insights from big data into actionable strategies. We empower your company to make informed decisions that drive optimal results by leveraging optimization tactics, sophisticated toolkits, and analytical models.

Digital Marketing

We help you navigate the intricate landscape of digitalization in Marketing and Sales. Leveraging digital innovation, big data, and advanced IT architecture, we provide comprehensive solutions that seamlessly integrate data-driven marketing and sales strategies with state-of-the-art technologies and tools, ensuring a holistic approach to optimize your business outcomes.

Sales & Channel Management

We assist you revamp and elevate your sales processes and channel partnerships, reduce complexity to streamline the sales channel model, and allocate resources strategically for untapped opportunities to foster a dynamic and agile sales ecosystem that maximizes revenue generation and strengthens collaboration with channel partners.

Personalization

We perceive marketing personalization as a progressive journey which empowers businesses to enhance marketing efficiency, elevate digital sales, and cultivate more robust customer relationships. We aid companies in crafting an ambitious vision for their trajectory. Equally vital, we guide them on a path that swiftly garners value, while fostering the skills needed for future direction-setting.

Product & Portfolio Management

We assist in formulating the strategy that shapes resource allocation across functional domains and facilitates the introduction of products and services to the market. Our expertise enables clients to dissect authentic customer requirements, curate an optimal range of offerings, and execute your objectives with precision, aiding in swift victories while paving the way for enduring, sustainable growth.

Pricing Management

We fuse functional proficiency with pioneering data science in pivotal pricing and revenue management domains. Integrating industry acumen, technology, proprietary tools, innovative methodologies, and unwavering enablement dedication, our pricing consulting services empower clients to excel in mastering pricing and revenue management.

Client Success Story

Crafting 360°Marketing Strategy for Expansion with Excellence

A global top-notch luxury fashion house faced a localization challenge: striving to translate its global strategy with unique local preferences and cultural nuances. By conducting exhaustive market research and developing cutting-edge insights, we delivered a highly bespoke 360° marketing communication & orchestration strategy from crafting omnichannel client journeys to developing a roadmap of digital platforms in the local ecosystem. As a result, we successfully helped the client expand its local influence with positive market feedback under global-level guidance.

Navigating New Horizons through Market Entry Enablement

We partnered with a prominent long-term apartment capital enterprise to execute a comprehensive market entry initiative in a new geographic domain. Our tailored consulting approach encompassed in-depth market analysis, competitor evaluation, regulatory assessment, and customer segmentation. Collaborating closely with the client, we devised a robust market entry strategy that aligned with their long-term objectives. By leveraging our industry expertise, local insights, and strategic guidance, the client successfully navigated challenges, capitalized on opportunities in high-end market sector, and established a strong foothold in the new market, fostering sustainable growth and expansion.

Revitalizing Sales through Customer-Centric Activation

Recognizing the significance of localized strategies in retail, we strategically revamped the product selection mechanism for our client. The customer-centric approach not only granted shoppers the products they desired but also led to a substantial sales uplift. Our multidimensional engagement encompassed comprehensive market analysis, inventory optimization, and staff training. This holistic solution not only reinvigorated customer engagement but also rejuvenated the entire retail ecosystem, cementing the store chain's position as a responsive and thriving retail destination.

Strategic Margin Enhancement through Pricing Refinement

We collaborated closely with a global technology company to enact a transformative shift in its revenue landscape. Employing a blend of advanced analytics, industry benchmarking, and innovative tools, we recalibrated the pricing mechanisms to maximize revenue generation. Furthermore, our engagement extended beyond numbers, as we facilitated a transition towards direct sales strategies, forging stronger connections with customers and fostering loyalty. The result of this comprehensive effort was an impressive revenue surge, reinforcing client’s market position and opening pathways for sustained growth.